Brand Identity

Summer 2018

Internship

Operating as both a B2B & B2C company, Rabbit, an IoT startup, needed a strong digital and print identity. It was important that the service appear modern and user friendly to the consumers engaging directly with the app, and professional and effective to corporations looking to integrate with the software.

With two distinct and diverse audiences, we decided to focus the digital branding towards the consumers - who would be experiencing the product in a virtual space almost exclusively - and to let the traditional materials - ‘one sheeters’, brochures, slides, flyers, etc. exist in the business environment. Because of changing nature of the offering, I had to design visual identities rapidly. Below are some of the final designs and prototypes.